:: DETIL DOKUMEN

Marketing In A Multicultural World : Ethnicity, Nationalism And Cultural Identity
 
 
Call Number
UDC: 658.8
impresum
California [us] : Sage, 1995.
ISBN/ISSN
0803953275
Deskripsi
ix, 341 hlm.: ilus.; 24 cm.
Marketing In A Multicultural World : Ethnicity, Nationalism And Cultural Identity
Janeen Arnold Costa and Gary J. Bamossy
Subyek
Arsitektur -- Konservasi dan restorasi
Biografi dan indeks

Summary:
The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.

Daftar Isi
1 Perspectives on Ethnicity, Nationalism, and Cultural Identity / Janeen Arnold Costa and Gary J. Bamossy
2 Ethnoconsumerism: A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior / Alladi Venkatesh
3 Marketing and the Redefinition of Ethnicity / Dominique Bouchet
4 Consumer Culture or Culture Consumed? / A. Fuat Firat
5 Interest Groups With a Noble Face / Eugeen Roosens
6 The Cultural Past in the Present: The Meaning of Home and Objects in the Homes of Working-Class Italian Immigrants in Montreal / Annamma Joy, Michael Hui, Chankon Kim and Michel Laroche
7 Ethnicity and Consumption in Romania / Russell W. Belk and Magda Paun
8 McDoner: Doner Kebap and the Social Positioning Struggle of German Turks / Ayse S. Caglar
9 Blurred Borders: Local and Global Consumer Culture in Northern Ireland / Thomas M. Wilson
10 Marketing Developing Society Crafts: A Framework for Analysis and Change / Kunal Basu
11. Culture and the Marketing of Culture: The Museum Retail Context / Janeen Arnold Costa and Gary J. Bamossy

:: JUMLAH EKSEMPLAR

No. No. Induk Dokumen Lokasi Status
1 20090494 Tersedia